Gujarat Terce Laboratories Limited wanted to introduce a B2C line of natural health care supplements. A product range that wanted to be positioned as a partner in an individual’s journey towards robust health and a nutritious lifestyle. They wanted to introduce the product in a refreshing manner so as to stand out in the heavily cluttered market of nutrition supplements in India. To create brand identity in the D2C segment with the parent company being an established name in the B2B market.
We designed a 360-degree holistic brand campaign “Habits That Matter” to launch this brand-new product in the consumer market. This encompassed the design of product packaging, the development of an online store website, the creation of engaging content, and effective communication strategies. It was created around the idea that Nutritual does not sell only supplements but also helps you build an overall healthy lifestyle by encouraging consumers to cultivate habits that matter to form a healthy lifestyle.
Through this, we successfully reached 4,344,874 people on social media and generated a total traffic of 40,540. Thus, creating the required buzz about the brand and product in the market.
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