JadeBlue (Apparels)
JadeBlue isn’t new to the style game, it’s a premium menswear brand with a legacy of 30+ years and a loyal offline customer base spread across India. But the question was, how do we turn that strong offline presence into meaningful online traction? The answer: smart, focused, and localised SEO that marries search intent with style.
Our goal was clear, we wanted to improve organic traffic and visibility for high-volume commercial and transactional keywords to drive both online and offline conversions. To stitch together relevance and reach, we crafted an SEO strategy as tailored as JadeBlue’s clothing.
Keyword Research and Targeting:
We zeroed in on high-volume, high-conversion search terms like “jodhpuri suit”, “wedding dress for men”, and “formal wear for men”. Focused on branded search enhancement with “jade blue near me”, “jade blue Ahmedabad”, etc.
- Technical SEO:
Structured URLs, canonical tags, and breadcrumb schema implemented. Backlink acquisition from 1k+ referring domains. The result? A solid technical foundation that Google actually liked crawling.
- Blog SEO:
Published topical blogs (e.g., “Ultimate Men’s Formal Wear Checklist”, “Modi Jacket Styling Guide”). These weren’t just informational, they were optimised for keywords that blended commercial and educational search intent.
- Local SEO:
With a strong offline footprint, local search visibility was non-negotiable. We optimised Google Business Profiles and embedded location maps across project pages.
As the organic traffic up by 2.5x, we didn’t just climb rankings, we captured intent-rich moments and turned them into traffic and footfalls.
| Keywords | Position |
|---|---|
| Modi Kurta | #1 |
| Modi Jacket | #1 |
| Formal wear for men | #1 |
| Formal party wear | #1 |
| Formal Jacket | #2 |
| Buy Tuxedo | #3 |
We unbuttoned the challenges. High Keyword Competition? We focused on long-tail modifiers + brand terms, We created dedicated store pages with localised metadata for multi-location SEO Needs, and differentiated keyword strategy across products (modi jackets vs formal wear) to avoid brand cannibalisation.
JadeBlue is a legacy brand, and through a sharply tailored SEO strategy, we helped it show up exactly where modern men search for style. From Google searches to Google Maps, JadeBlue now commands presence and performance, both online and offline.
Ready to turn your brand’s offline legacy into online authority? Let’s craft a strategy that fits you perfectly.
