MEDIA & ADVERTISING

ZGC has been a strategic partner in harnessing the power of media to elevate brands to new heights. We are not just another media agency; we are trailblazers in crafting innovative media solutions that captivate audiences, spark conversations, and drive remarkable results.

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Campaign planning involves setting objectives, defining target audiences, selecting appropriate media channels, and crafting compelling messages. It also includes budget allocation, timing, and performance measurement.

Media buying is the strategic procurement of advertising space and airtime across various platforms, including outdoor advertising, print advertising, and radio advertising. It involves negotiating favourable rates and placements to reach the target audience, optimizing campaigns, and delivering results.

Media planning is the strategic process of selecting and allocating advertising budgets to various media channels to reach a target audience effectively. It involves research, media selection, budget allocation, and ongoing optimization to achieve marketing objectives while staying within budget constraints.

Performance marketing is a data-driven approach in digital advertising that emphasizes measurable results and ROI. It optimizes advertising through channels like PPC and social media, using performance management techniques to continuously adjust strategies for maximum effectiveness and budget allocation based on performance, ensuring efficient and accountable marketing campaigns.

Marketplace management involves overseeing online platforms connecting buyers and sellers. It includes tasks like vendor onboarding, pricing, customer support, and regulatory compliance to ensure smooth and trustworthy transactions.