Clear is India’s premium bottled water company focusing on providing quality-intensive products in the market. Their goal was to get into the HoReCa segment.
We formulated a lead generation campaign that was tailored to a specific segment of the market. In this campaign, our primary focus was on hotels, cafes, and restaurants, recognizing that these businesses have distinct needs and preferences. The communication ‘Make A Clear Choice” was precisely designed to tell the audience that when it come to premium packaged drinking water Clear is the right choice. By customizing our approach in this way, we aimed to establish a more direct and effective connection with these businesses, ultimately driving leads and fostering mutually beneficial relationships.
This approach resulted in reaching a remarkable 81 lakh (8.1 million) individuals and generating a substantial 2.56 crore (25.6 million) impressions, exemplifying the campaign’s effectiveness in connecting with this crucial market segment.
It has been brought to our attention that certain individuals are posing as ZGC’s HR Team to scam people in lieu of offering a job.
Please note that we are not associated with any such individual in any way. All official HR communications are made from hr@zerogravitycommunications.com and +91 63588 63118 only.
If someone is trying to contact you using our name, please confirm their identity before entertaining them. If you have already been scammed, please reach out to the Indian Govt’s Cyber Crime division for help.