Goyal & Co. (Real Estate)
When you’ve been creating landmarks for over 50 years like Goyal & Co., your name carries weight. But in a fast-evolving digital world, where search is often the first touchpoint between a brand and its audience, legacy alone isn’t enough. That’s where we came in.
Goyal & Co. has a strong offline reputation across Ahmedabad, Bangalore, and Mumbai. But, we at Zero Gravity Communications wanted to strengthen their online discoverability and bring qualified traffic from high-intent users actively searching for luxury apartments, bungalows, and commercial spaces. Our objective was clear- To improve organic visibility, rank for high-intent keywords, and generate qualified leads for projects.
So, how did we translate trust built over decades into search engine dominance? Let’s break down the strategy that made it happen.
1. Keyword Research & Targeting
Our team built a refined keyword universe of 100+ location-specific terms—think “2 BHK Flat new Scheme in Ahmedabad,” “Luxury Flats in Ahmedabad,” and project-specific queries.
2. On-Page SEO
From meta titles to mobile-first landing pages, URLS and internal links, we fine-tuned every element. Pages for high-growth markets like Shela, Bopal, etc., were crafted with a sharp focus on search behaviour and user experience.
3. Content Marketing
We published blogs, real estate guides, home-buying resources, and more. Each piece is layered with SEO-rich insight and internal links to strengthen the site’s structure and guide user journeys.
4. Technical SEO
No SEO strategy is complete without a solid technical foundation. We fixed indexing issues, implemented project-specific schema markup, and focused on Core Web Vitals to ensure performance matched potential.
5. Local SEO
For real estate, local is everything. We optimised Google Business Profiles, embedded dynamic location maps, and ensured each project had a geo-anchored digital presence.
Within months, we saw significant shifts in organic rankings for high-conversion
| Keyword | Position |
|---|---|
| Luxury Flats in Ahmedabad | #1 |
| Luxury apartments in Ahmedabad | #1 |
| 2 BHK Flat new Scheme in Ahmedabad | #2 |
| 5 BHK luxurious bungalows | #2 |
| Commercial Project in Ahmedabad | #7 |
We tackled through the tuff bits. High competition? We leaned into long-tail, hyperlocal keywords. Google’s core updates? We strengthened E-E-A-T (Experience, Expertise, Authoritativeness, Trust) with structured, reliable content. Keyword cannibalisation? We rebuilt internal linking and clarified the site’s content hierarchy.
We learnt that location-based SEO delivers compounding returns in real estate, consistent, fast-loading content improves user experience and SERP performance and smart CTAs and content structuring lead to stronger lead conversions.
For a builder that’s stood tall for decades, it was time for the digital footprint to match. With a sharp focus on intent, locality, and performance, Goyal & Co. now leads the search game.
