Havmor Ice Cream, one of India’s oldest ice cream brands in the country, aimed to establish the ice cream cake category and increase brand affinity and recall. They wanted to create noteworthy brand buzz and product awareness amongst the consumers. For the same, they wanted to target 4 major Indian cities through on-ground and social media activation.
The #dessertoflove campaign was strategically designed to leverage the excitement and festive spirit surrounding Valentine’s Day. This innovative campaign featured a striking 25-foot ice cream cake heartbeat installation in the heart of the city, collaborations with regional celebrities, influencer-driven promotions, and tie-ups with food delivery giants like Zomato and Swiggy in four target cities.
This helped the brand to make 84,07,387 Impressions and 8 Lakh+ engagements. The campaign earned mentions in Exchange4Media, Afaqs, Media Samosa, BW Hotelier, and other popular media outlets with thousands of comments & messages from fans all across social media.
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