NBC Bearings, a prominent bearings manufacturer and exporter based in India, recognized the need to modernize and enhance the visibility of its brand in the digital landscape. In an era where online presence plays a pivotal role in reaching and engaging with customers, NBC Bearings aimed to revamp its digital strategy to connect with a wider audience, strengthen its brand image, and ultimately achieve its business goals.
We crafted social media campaigns such as ‘Made in India, Made for the World’ and ’75 Years of Driving Progress Responsibly’ to align with the client’s needs, emphasizing three key elements: the NBC team, consistent content tone, and industry thought leadership. Each piece of content incorporated predefined calls to action. We implemented a LinkedIn-focused strategy, utilizing LinkedIn Life pages as branded landing pages to showcase NBC’s achievements, team, and company culture. These pages featured details on company leaders, culture highlights, photos, employee insights, and testimonials.
Through this strategy, NBC Bearings achieved remarkable results in a short timeframe. Their LinkedIn followers soared to 32,200 in just 18 months, marking a remarkable 300% increase. Simultaneously, the engagement rate quadrupled from an initial 2% to an impressive 8%, signalling not only an expanded community but also a deeper connection with their audience. These achievements underscore NBC Bearings’ status as a thought leader and emphasize the enduring impact of its digital strategy.
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