OHO Gujarati (OTT Platform)

Oho Gujarati a premium Gujarati content streaming platform was launched in May 2021. It is jointly owned by CineMan Productions and Khushi Advertising. The first Oho Original that launched simultaneously with the launch of the platform was Vitthal Teedi, starring Pratik Gandhi and directed by Abhishek Jain. They wanted to do a grand launch of the series Vitthal Teedi on digital platforms.

We meticulously crafted a comprehensive strategy for both the pre-launch and official launch phases across various digital platforms, including Instagram, Facebook, Twitter, and YouTube. Our approach was uniquely tailored to the target audience, primarily using the Gujarati language to resonate with them on a deeper level. The content tone was intentionally set to be quirky, fostering engagement and encouraging social sharing. This strategic combination of platform selection, language choice, and content style ensured that the campaign not only reached the desired audience but also captivated their attention, leaving a lasting impact on the digital landscape.

These efforts yielded outstanding results, with a reach of 2.6 million on Instagram and an impressive 3.9 million on Facebook. Notably, the brand’s Instagram account gained 26,000 new followers, while Facebook acquired an additional 15,000 followers. Furthermore, Twitter saw an increase of 3,700 new followers, and the YouTube channel flourished with 63,500 new subscribers.