Riviera Infraprojects Pvt. Ltd. (RIPL) is a leading construction company that plays a pivotal role in the contracting industry with a strong reputation for its expertise in managing large-scale construction projects.
While people are well acquainted with leading real estate companies they don’t recognize the builders behind the big-ticket construction projects. As an agency we identified this core problem to bring RIPL out of the shadows and into the spotlight so as to establish it as the brand trusted by industry giants like Reliance Industries Limited, Adani, Lilavati Foundation,Torrent Power, etc.
We worked with RIPL to effectively convey its brand identity and value proposition to potential investors and clients in a highly competitive B2B market. For the same, Team ZGC recognized the need for a compelling visual narrative that could serve as a cornerstone for RIPL’s marketing and communication strategy.
Understanding the gravity of the challenge, we conducted an in-depth analysis of Riviera’s brand, to come up with the messaging route – “We BUILD RIGHT At Riviera Infra” – and chose the path of a high-quality corporate video, to weave a narrative that resonates with both RIPL’s core values as well as its future aspirations.