Goyal & Co. a leading real estate brand wanted to build a brand IP that can reach out to a larger and younger audience. They wanted to educate patrons and create awareness by communicating the core values of Goyal & Co. to the audience. They desired to highlight Goyal’s role in changing the skyline of Ahmedabad in an interactive and impactful manner.
We leveraged an emerging marketing tool- Spotify to engage the audience through podcasts. Spirit of Goyal became a podcast that initiated a conversation with the architects, who provided insights not only into the world of space and design but also a sneak peek into the artistic endeavour that goes behind creating landmarks which transform the skylines and the landscape of a city. The podcast was hosted by RJ Ekta and included 4 episodes with industry experts like- Aniket Bhagwat, Gurjit Singh Matharoo, Hiren Patel, and Apurva Amin.
The podcast reached over 10k listeners on Spotify and 41 K+ plays on Meta. The podcast not only brought architectural marvels to the forefront but also allowed Goyal & Co. to communicate their core values and principles effectively to their ideal audience.
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