Tatvacare – Microsite

Tatvacare is a health technology company which has multiple end-users & stakeholders, varying from doctors to patients & internal staff. It is a future-ready platform with varied enterprise solutions for the medical community. They wanted to create a user-friendly website that was easily accessible to all their stakeholders.

Our in-house visualizers and designers embarked on a creative journey to craft an engaging website layout. Leveraging modern UI/UX elements like illustrations, drop-down menus, videos, interactive charts, and user-friendly forms, we aimed to ensure that the website provided an intuitive and doctor-centric user experience. Our primary objective was to create a visually captivating and user-friendly platform, emphasizing originality in design and approach while maintaining a minimalist aesthetic. As a result, we adopted a neutral colour palette and developed clear and concise content to enhance the website’s overall appeal and usability for our medical audience.

We addressed their end-to-end requirements, incorporating minimalist and clean illustrations, purposeful iconography, and compelling, conversion-focused copywriting. These efforts collectively contributed to an enriched user experience. Our work was acknowledged with the Best Design Award for Website Design at IDMA 2022 and the Silver Award for Best Small Business Microsite at e4m IDMA 2022.