HCP Wellness, the parent company of the brand Twasa approached Zero Gravity Communications with a blank slate for their B2C business. They had extensive B2B contract manufacturing experience. Being in the cosmetics manufacturing industry for over a decade, they had the vision to enter the B2C market. While they had the required technical prowess, what they lacked was an effective brand identity and story.
We created a unique brand identity that breaks the already cluttered market of the personal beauty industry. We dug deeper into the Indian cosmetics market and zeroed in on the range and products which will define the brand offerings. The findings of market and competitor studies were effectively applied in creating product packaging and ranges.
The packaging colours not only grabbed attention but also carved out a unique space for the brand. In a similar fashion, we generated excitement around a previously lesser-known brand, crafting a distinctive and memorable identity for it.
It has been brought to our attention that certain individuals are posing as ZGC’s HR Team to scam people in lieu of offering a job.
Please note that we are not associated with any such individual in any way. All official HR communications are made from hr@zerogravitycommunications.com and +91 63588 63118 only.
If someone is trying to contact you using our name, please confirm their identity before entertaining them. If you have already been scammed, please reach out to the Indian Govt’s Cyber Crime division for help.