HCP Wellness, the parent company of the brand Twasa approached Zero Gravity Communications with a blank slate for their B2C business. They had extensive B2B contract manufacturing experience. Being in the cosmetics manufacturing industry for over a decade, they had the vision to enter the B2C market. While they had the required technical prowess, what they lacked was an effective brand identity and story.
We created a unique brand identity that breaks the already cluttered market of the personal beauty industry. We dug deeper into the Indian cosmetics market and zeroed in on the range and products which will define the brand offerings. The findings of market and competitor studies were effectively applied in creating product packaging and ranges.
The packaging colours not only grabbed attention but also carved out a unique space for the brand. In a similar fashion, we generated excitement around a previously lesser-known brand, crafting a distinctive and memorable identity for it.
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