Zeel Raincoats intended to break through the individual style statements and differences by portraying themselves as the centre of fashionable monsoon wear during the Rainy season on Digital Media, leveraging their brand affinity with the target audience. They wanted to be there for their ideal consumer at the right time and at the right place with highly relevant and personalised notifications.
With this valuable insight in mind, we designed a Proximity Marketing Campaign tailored specifically to their needs. Leveraging weather intelligence plugins and precise targeting, we orchestrated this campaign around the understanding that raincoats shield individuals from rain, emphasizing the critical importance of timing in engaging our target audience. Our brand showcases an array of monsoon-inspired looks tailored to suit diverse personalities, bringing together a diverse range of options all under one roof.
We catered to their needs with Multi-Lingual campaigns which were digitally amplified in 18+ states. This was carried out by running digital campaigns through weather intelligence integrations & innovative geo-targeting to areas with rainy weather or where it rained.
This helped the brand reach an audience of 4.3 Cr+ across India with over 34 Cr impressions resulting in an 81% increase in website users and a 40% increase in Sales.
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