2baconil rolls out its #BreakupwithSmokeBreaks campaign


The launch of the campaign falls with children’s day and features a daughter giving valuable advice to her father

2baconil by Rusan Pharma Ltd has launched its #BreakupwithSmokeBreaks campaign to urge smokers to give up tobacco consumption. As per the company, the campaign comes from the consumer behaviour insight that habits are not easy to break away from on our own. The campaign was conceptualised and executed by Zero Gravity Communications.

Most tobacco consumers are aware that smoking or tobacco chewing is hazardous to their health but not many are aware of how to quit their habit, Malavika Saxena, director of marketing, Rusan Pharma Ltd, said. “2baconil – A Nicotine Replacement Therapy, is spreading awareness about these alternatives which can be a support to help them quit,” she added.

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