Visualisation is very personal and perspective driven.
When a brand’s visual representation form, in other words, the logo, that has been in the market for quite a long period of time, it is difficult for not only for the consumers to adapt to this change, but also proves to be wearisome for decision makers to begin with.
On the contrary, very frequently we see younger brands especially, startups are changing their branding strategies at a short sprint with a very radical thought.
Recently, we witnessed UBER with a drastic change of their logo; Bringing in more country specific flavours and variation. The previous logo was much relatable and engaging. The target audience somehow felt that the change in this identifiable representation was totally uncalled for and thus, it was criticised. But facts have confirmed that we, human beings are resistant to change. Nevertheless, after initial rejection and denial, we have grown into using this new identity seamlessly, forgetting the inaugural disapproval.
#startups, usually when they are launched, the emphasis is not laid upon placing their branding on a greater platform or presenting the logo as an iconic symbol; but it is about putting forth their idea in the light of success. As the idea takes shape of successful operations and consumer acquisition, the priority again shifts back to the basics and mostly uses rebranding exercise to reaffirm their positioning, whilst gaining the much needed traction.
Usually, branding strategy is integrated with a lot many other goals and objectives; to name a few of these:
Our and most of the designers dream evolution case study is APPLE logo, starting from multi-colour to more simpler , minimal and lean look and approach. Moving towards “ less is more “.
Happy Posting on Evolved Instagram !
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