October 2023: Zero Gravity Communications recently concluded the first-of-its-kind groundbreaking digital advertising conclave ‘The Zero Space’ that aimed to redefine the future of marketing and advertising. This maiden attempt by Zero Gravity Communications brought together marketing enthusiasts, professionals, and brands to explore the ever-evolving landscape of digital advertising. The event lived up to its promise of enlightening and empowering attendees with insightful discussions, engaging panel sessions, and valuable networking opportunities.
Prominent industry figures, including Dheer Momaya (Founder, Jugaad Motion Pictures); Viraj Ghelani (Content Creator & Actor); Lakshmipathy Bhat (Advertising Veteran & Founder, Bhatnaturally); and other dignitaries, shared their thoughts at ‘The Zero Space.’
Dheer Momaya expressed his delight at the event’s initiative and found the ‘Future of Advertising with AI’ session to be the most interesting.
Viraj Ghelani enjoyed sharing his journey as a content creator and learning about the OTT platforms and the future of content.
Lakshmipathy Bhat’s imagination was opened to the potential of regional brands and their effective use of media.
Shridhar Venkataramana, Brand Solutions & Customer Marketing, Viacom18 Sports, highlighted the importance of bringing the advertising and media communities together to discuss digital advertising facets.
Riya Nanavati, Director, Cosmic Information & Technology Limited found the event phenomenal and expressed her enthusiasm for more such events.
Jay Morzaria, Head of Creative, Rephrase.ai was impressed by the scale of ‘The Zero Space’ and the enthusiastic audience.
Seema Walia, Sr. Director – Emerging Business, Sharechat, said that she could see a beautiful mix of start-ups, and young people in the room who wanted to know more and break away from tradition.
For Ashish Burade, Ex-Head of Growth, Flatheads, the biggest takeaway was the Influencer’s Side of the Story and Masterclass on Brand Storytelling.
Chandradip Paitandi, Senior GM Marketing, Symphony Ltd., found Viraj Ghelani’s session interesting as he learnt about the influencer’s side of the story and enjoyed the Masterclass on Brand Storytelling.
The event showcased several key highlights, including diverse participant brands spanning various industries, such as clothing, perfumes, skincare, home decor, F&B, FMCG, pharmaceuticals, real estate, logistics, HoReCa, and educational institutes.
Viraj Ghelani’s session was a standout, focusing on the influencer and content creator’s perspective, their understanding of the audience, and the intricacies of influencer-brand collaborations.
The ‘Masterclass on Brand Storytelling’ by Lakshmipathy Bhat highlighted the importance of branding before sales generation, citing examples from various advertising campaigns.
The event enjoyed executive sponsorship from Jio Cinemas.
A panel discussion on ‘Content in Regional Vs. National OTT’ emphasized the importance of demographically relevant content and its potential to appeal to tier 2 and 3 cities, exemplified by India’s Oscar Entry, ‘The Chhelo Show,’ produced by Dheer Momaya. The Q&A sessions provided an opportunity for the audience to contribute their perspectives on brand building and marketing. ‘The Zero Space’ served as a platform for brands and advertisers to demystify digital marketing concepts, offering a direct window for them to come together and engage in dialogue.
With ‘The Zero Space,’ Zero Gravity Communications has successfully initiated a dialogue on the evolving landscape of digital advertising, bridging the gap between industry experts, emerging talent, and curious minds, creating an ecosystem for knowledge sharing and innovation.
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