Indira IVF is one of the pioneer hospitals in infertility and IVF treatment at the most affordable prices coupled with best-in-class infrastructure and top-notch high-end technology for a very high success rate. They wanted a strong positioning in the market which helped them reach out to more people and start a dialogue on IVF.
Our strategic campaign redefined Indira IVF as more than just a hospital; it portrayed them as ‘A WOMB.’ With the finest doctors, specialists, cutting-edge technology, state-of-the-art facilities, and advanced equipment, they emerged as a resolute and promising institution where all elements converged to transform dreams into reality for couples and families. This campaign created a new destiny for them – ‘The Womb of Happiness.’
The results were outstanding, reaching a staggering 5,572,971 individuals, generating an impressive 13,454,836 impressions, and prompting over 4.5K individuals to visit their clinics across key cities like Pune, Kolkata, New Delhi, Kanpur, Mumbai, Ahmedabad, Chennai, Lucknow, Hyderabad, Chandigarh, and Bangalore. This success reaffirms Indira IVF’s position as a beacon of hope for those on the path to parenthood.
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