Raman Sharma, an up-and-coming pop sensation, not only penned, performed, and composed the enchanting song “Jadui Pari” but also meticulously crafted a captivating music video. His vision for this project extends beyond mere creation; he wished to have a proper digital launch to introduce it to the world.
Our strategy for the music video launch was carefully crafted over the course of one month, and divided into three distinct phases. In the initial phase, we rolled out a pre-save campaign, providing our audience with the opportunity to secure early access while ensuring they received notifications upon the official launch. Following this, the second phase focused on a robust launch campaign, featuring promotions on platforms like YouTube and Meta, with the primary goal of expanding our reach and attracting more Spotify listeners. The final phase involved retargeting our audience to sustain their interest and engagement, ensuring the video continued to resonate long after its initial release.
In just six days, the song achieved an impressive milestone, garnering over 60,000 streams across various digital streaming platforms. Notably, Spotify accounted for a significant portion of this success, amassing 40,000 streams accompanied by 3,000 saves and 1,200 playlist additions. Furthermore, our collaboration with Instagram and Spotify garnered substantial attention, accumulating a total of 100,000 views, while on Gaana, we achieved an impressive 90,000 views. The song’s popularity extended globally, with top-listening countries including India, the USA, and Pakistan. Additionally, the song found its place in the playlists of over 15 editorial curators across various digital streaming platforms, further solidifying its reach and impact.
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