After successfully completing a year from the launch of premium men’s perfume, Upsilon wanted to launch a range of female perfumes that can break through the cluttered market and position themselves a little distant from the male perfume that focused on occasion and how men can embrace their confidence on such moments.
We proposed the idea of a versatile woman and how she can be whoever she wants to be and the perfumes were tailored as per different personalities of a woman- carefree, classic, and sensual. To intrigue the audience about the perfume range a campaign was executed named – ‘Who is She?’ Teasers and videos were created and posted across digital platforms and through influencers. On the day of launch, a DVC went live announcing the range of female perfumes. This campaign stirred up a sense of intrigue among the target demographic.
As Upsilon continues to expand its product line and brand presence, it’s clear that this campaign has set the stage for yet another successful venture by reaching out to its customers holistically.
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